| The “big picture”: | Gives an overview of a specific topic, puts it into context and examines its most important developments |
| Users’ point of view: | Describes business managers’ and/or IT decision-makers’ experiences with technology projects and products |
| Market overview: | Gives an overview of the most important players, products and their capabilities in a product category |
| Products: | Takes a detailed look at a specific products |
Topic examples:
The “big picture”:
The gigantic mobile-Internet market: What major changes are expected during the next few years
- Mobile portals, mobile content: strategies for the most important growth market of the next few years
- Managed services: security, mail messaging, etc. off the rack?
- Virtualization is still in its infancy – what works and what is still a long way off
Users’ point of view:
- What companies must pay attention to if they want to purchase IT as a service
- Cost optimization – keeping your ERP costs under control
- Security must not slow down innovation
- When IT and business pull together
Market overview:
Cloud computing – the most important players and their products
- Touch screens, push mails: What devices will be hot in the months to come and what devices are important for companies
Products:
- ERP as a service
- Mobile messaging: Mobile communication trends and the most important suppliers
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